Research predicts global revenue for over-the-top (OTT) media will hit $159 billion by 2024.
As households switch to IPTV at rapid rates, advertisers have a unique opportunity to get in front of an expanding global audience. These days, viewers are flocking to devices like Roku, Amazon Firestick, Apple TV, and Smart TV. Apple and Android apps let viewers discover new content from just about anywhere. It has never been easier to get your adverts in front of a customized audience.
These days more than half of sales are digitally influenced. 40% of OTT users have paused content to purchase or learn more online and people are predicted to spend 100 minutes a day watching online videos in 2021, a 19% increase on 2019 figures.
Deloitte has dubbed video-on-demand the great disrupter, predicting that it will become mainstream for all population groups in the next 10 years, providing exciting opportunities for targeted and personalized ads.
GCRE tailors our platforms to benefit viewers and advertisers alike, giving you the chance to get your product in front of viewers who are both interested and reactive.
We are the CNBC for commercial real estate, streaming crucial market information, expert insights, top investment opportunities, and more. Our audience is passionate about commercial real estate, and they’re ready to engage with the adverts they view on our channel.
OTT adverts can’t be skipped and are 100% viewable. They are also streamed before and after video content. This means you can enjoy completion rates of more than 90%.
Viewers across the globe are cutting their cable cords and shifting to OTT for their entertainment needs. GCRE is following this shift, helping advertisers engage larger audiences than ever before.
CONNECTING CRE ADVERTISERS TO A GLOBAL AUDIENCE
Many are eager to learn more about commercial real estate opportunities but are not sure where to find the right resources. GCRE solves this problem by connecting our audience with leading industry content to help build interest and inspire investment. By engaging an enthusiastic audience, we’ve seen advertising in this space soar in popularity.
OTT media is becoming so popular that brands in China spent $8 billion in advertising these new spaces in 2018. Globally, OTT advertising is surpassing even the most ambitious estimates, with year-on-year growth of 54%.
At GCRE TV, we are curating the best live shows and video-on-demand by teaming up with key content creators and leading advertisers in the industry. Through our channel, new and seasoned commercial real estate enthusiasts and investors enjoy relevant adverts that inspire them to act.
THE EXPERTS BEHIND THE PROJECT
GCRE is brought to you by global industry leaders who share their audience’s passion for commercial real estate.
Gavin Nathan, our Managing Partner and Co-Founder, is an award-winning serial entrepreneur, Chairman of Nathan Group Holdings, and owner and operator of investments in travel, private aviation, technology, fitness, and digital media advertising.
Joye Nelson is a former educator and our Managing Director and Co-Founder. She has over 27 years of experience connecting people to resources and relationships to optimise their success.
Our board of advisors is also made up of Greg Dickerson, an entrepreneur, real estate developer, coach, and mentor with a record of success in acquisition, development, and sales of over $250 million in real estate, and Moe Nawaz, a strategic advisor to FTSE 100 leaders. They are joined by Darlene Hart, founder of US Tax & Financial Services with clients around the world, and leading property industry figure Michael Day, of Integra Property Services.
On our team, we also have our Director of Branding Sarah Gordon, along with Brandon, Director of Marketing; Kenneth, Marketing Manager; Jordan, Marketing Manager; Jonathan, Head of Platform Development; and Kushal Jha, Admin Support.
WELCOME TO THE NEW HOME FOR CRE ADVERTISING
Commercial real estate adverts have a new home with GCRE. Our channel makes it easier than ever to meet audiences where they are. From adverts to sponsorship, GCRE TV has a wide range of opportunities. This is an exciting time for commercial real estate, as new audiences build interest for the sector and accessible resources help them gain the confidence to invest.
Almost one-third of subscribers have three or more ways to access OTT channels. There has never been a better way to deliver tailored advert content directly to your target audience. Whether viewers enjoy watching at home or on-the-go, GCRE ensures your adverts stream directly to their screens.
Welcome to the new destination for advertisers in the commercial real estate sector. Let’s work together to meet global CRE consumers on their terrain.
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